Berliet has been a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became your Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was not buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single type of truck and a single kind of car, which represented a journeying from his pre-war market place strategy. The single truck which Berliet focused was the 5 ton CBA that had served the media so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was probably none to miss a technique: rather than devote moment and engineering talent to making a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when the item had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to develop the "Berliet Type VB" at the rate of 100 cars daily which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell to the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banks.
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