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Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

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Ahead of World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became the Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single type of truck and a single form of car, which represented a journeying from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the media so well during this war.

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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote occasion and engineering talent to making a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when the item had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was on the same quality as the Us steel used for your Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational damage to the company.

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The factory was set up to develop the "Berliet Type VB" on the rate of 100 cars per day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's merely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking companies.

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