Berliet has been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed ideal. The company became your Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was don't buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single type of truck and a single kind of car, which represented a travel from his pre-war market place strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the nation so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was of the same quality as the American steel used for the particular Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to produce the "Berliet Type VB" on the rate of 100 cars every day which would have been an ambitious target beneath any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's solely passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors and the firm therefore fell in the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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