Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became this Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was don't buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single kind of truck and a single kind of car, which represented a departure from his pre-war current market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the united states so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was not merely one to miss a strategy: rather than devote period and engineering talent to having a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received throughout March 1919 when that had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was with the same quality as the United states steel used for the particular Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to create the "Berliet Type VB" for the rate of 100 cars every day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banks.
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