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Berliet had been a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.

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Prior to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became your Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was will no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single form of truck and a single form of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the media so well during the actual war.

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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not one to miss a tip: rather than devote time and engineering talent to making a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was on the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational destruction of the company.

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The factory had been set up to make the "Berliet Type VB" at the rate of 100 cars every day which would have also been an ambitious target under any circumstances. The rapid drop-off successful for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and also the firm therefore fell in the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the financial institutions.

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