Berliet was a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed correct. The company became the particular Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was not buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single type of truck and a single form of car, which represented a travel from his pre-war market place strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the world so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a technique: rather than devote time and engineering talent to making a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet content was well received in March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was in the same quality as the American steel used for the actual Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to produce the "Berliet Type VB" at the rate of 100 cars daily which would have been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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