Berliet had been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became the actual Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single form of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to creating a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received with March 1919 when the item had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was from the same quality as the United states steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars per day which would have recently been an ambitious target within any circumstances. The rapid drop-off popular for what during this period was the manufacturer's simply passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors and the firm therefore fell in the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banks.
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