Berliet was a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
Before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed ideal. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single kind of truck and a single sort of car, which represented a leaving from his pre-war industry strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not merely one to miss a trick: rather than devote occasion and engineering talent to having a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received in March 1919 when it had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to produce the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's solely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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