Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became this Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no more buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single type of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the country so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received within March 1919 when the item had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to create the "Berliet Type VB" in the rate of 100 cars per day which would have recently been an ambitious target below any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's only passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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