Berliet was a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became this Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was no more buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single sort of truck and a single kind of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the country so well during your war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not one to miss a tip: rather than devote moment and engineering talent to developing a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when it had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was in the same quality as the United states steel used for your Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars daily which would have already been an ambitious target within any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors and the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banking companies.
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