Berliet has been a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became the actual Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was will no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single type of truck and a single style of car, which represented a travel from his pre-war current market strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the media so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a tip: rather than devote occasion and engineering talent to having a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received throughout March 1919 when it had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was from the same quality as the American steel used for the Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banking companies.
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