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Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.

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Prior to World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was will no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single kind of truck and a single kind of car, which represented a travel from his pre-war industry strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the nation so well during this war.

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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not just one to miss a key: rather than devote occasion and engineering talent to making a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when that had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was of the same quality as the Us steel used for your Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational harm to the company.

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The factory was set up to produce the "Berliet Type VB" on the rate of 100 cars every day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's simply passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banking companies.

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