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Berliet had been a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.

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Previous to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was don't buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the united states so well during the particular war.

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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was probably none to miss a technique: rather than devote moment and engineering talent to making a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when the idea had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was on the same quality as the American steel used for this Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational damage to the company.

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The factory have been set up to produce the "Berliet Type VB" for the rate of 100 cars every day which would have also been an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's only passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking institutions.

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