Berliet had been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
Just before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became this Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no more buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single style of truck and a single style of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was the 5 ton CBA that had served the world so well during the war.
MARSEILLE TRANSPORTS – BERLIET PR100
The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not merely one to miss a tip: rather than devote occasion and engineering talent to creating a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received inside March 1919 when the item had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was of the same quality as the American steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.
Berliet PR100 B RMTTToulon
IMCDb.org: 1971 Berliet PR100 in quot;Comme un boomerang, 1976quot;
The factory had been set up to develop the "Berliet Type VB" on the rate of 100 cars daily which would have been recently an ambitious target below any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banks.
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