Berliet has been a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became the particular Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was no more buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a starting from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was probably none to miss a trick: rather than devote moment and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when the item had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
Berliet TBO 15 porte autos. Norev. 95. 1/43. Stefautocollection74
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The factory were being set up to make the "Berliet Type VB" in the rate of 100 cars every day which would have also been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's solely passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors and the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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