Berliet has been a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became the actual Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was not buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single sort of truck and a single form of car, which represented a leaving from his pre-war market place strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not one to miss a tip: rather than devote moment and engineering talent to creating a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was in the same quality as the United states steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to create the "Berliet Type VB" with the rate of 100 cars every day which would have already been an ambitious target within any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's solely passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banking companies.
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