Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
Berliet GBH PR 100
Just before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became this Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single style of truck and a single type of car, which represented a leaving from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the united states so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not just one to miss a trick: rather than devote occasion and engineering talent to possessing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when the item had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was with the same quality as the United states steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to develop the "Berliet Type VB" for the rate of 100 cars each day which would have already been an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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