Berliet had been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was not buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single type of truck and a single style of car, which represented a starting from his pre-war marketplace strategy. The single truck which Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a key: rather than devote period and engineering talent to having a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received throughout March 1919 when that had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the American steel used for this Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to generate the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been recently an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's merely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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