Berliet PR 100 Stefho74 Tags: truck paul montblanc vieux berliet

Berliet had been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.

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Previous to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became the actual Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single type of car, which represented a departure from his pre-war current market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the united states so well during the particular war.

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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote period and engineering talent to possessing a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when it had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was from the same quality as the North american steel used for the particular Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.

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The factory have been set up to make the "Berliet Type VB" in the rate of 100 cars every day which would have been recently an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's just passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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