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Berliet had been a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.

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Prior to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became your Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no longer buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single style of truck and a single kind of car, which represented a journeying from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the media so well during the actual war.

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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to creating a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when that had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational injury to the company.

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The factory were being set up to create the "Berliet Type VB" for the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and the firm therefore fell into the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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