Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became your Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was not buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single type of car, which represented a journeying from his pre-war market place strategy. The single truck which Berliet focused was your 5 ton CBA that had served the nation so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote time period and engineering talent to possessing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was in the same quality as the American steel used for this Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to make the "Berliet Type VB" for the rate of 100 cars per day which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's just passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banks.
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