Berliet was a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
Prior to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became the particular Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was will no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single kind of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the media so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not one to miss a technique: rather than devote moment and engineering talent to developing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when the item had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was on the same quality as the American steel used for this Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars every day which would have already been an ambitious target under any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's just passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking companies.
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