Berliet has been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed proper. The company became your Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was no more buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the media so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was it's unlikely that any to miss a tip: rather than devote moment and engineering talent to developing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received throughout March 1919 when that had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was from the same quality as the United states steel used for the particular Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to generate the "Berliet Type VB" on the rate of 100 cars daily which would have recently been an ambitious target within any circumstances. The rapid drop-off popular for what during this period was the manufacturer's only passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and the firm therefore fell into your hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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