Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was not buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single type of car, which represented a travel from his pre-war current market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the country so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not one to miss a strategy: rather than devote moment and engineering talent to developing a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when this had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was on the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to produce the "Berliet Type VB" on the rate of 100 cars daily which would have already been an ambitious target within any circumstances. The rapid drop-off popular for what at this point was the manufacturer's merely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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