Berliet has been a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became the particular Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was will no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a leaving from his pre-war market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the united states so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to creating a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet backup was well received within March 1919 when that had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was from the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to create the "Berliet Type VB" on the rate of 100 cars daily which would have also been an ambitious target under any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's just passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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