Berliet has been a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the particular Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was will no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single sort of truck and a single sort of car, which represented a starting from his pre-war industry strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the united states so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was probably none to miss a trick: rather than devote moment and engineering talent to developing a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received in March 1919 when it had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to make the "Berliet Type VB" on the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's merely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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