Berliet has been a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became this Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was don't buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single kind of truck and a single style of car, which represented a leaving from his pre-war current market strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the world so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not one to miss a technique: rather than devote time and engineering talent to having a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received throughout March 1919 when the idea had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was of the same quality as the American steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational damage to the company.
The factory have been set up to produce the "Berliet Type VB" for the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's only passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banks.
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