Berliet was a French manufacturer of automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became the actual Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was will no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single style of truck and a single kind of car, which represented a departure from his pre-war current market strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the united states so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not just one to miss a key: rather than devote occasion and engineering talent to possessing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when that had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to create the "Berliet Type VB" for the rate of 100 cars daily which would have already been an ambitious target within any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's only passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into your hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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