Berliet has been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed suitable. The company became your Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was no longer buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single type of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck where Berliet focused was this 5 ton CBA that had served the media so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received within March 1919 when that had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was of the same quality as the American steel used for your Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking companies.
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