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Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.

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Previous to World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became the Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was don't buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single sort of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the media so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to creating a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet replicate was well received within March 1919 when this had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was from the same quality as the American steel used for your Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational harm to the company.

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The factory was set up to generate the "Berliet Type VB" for the rate of 100 cars each day which would have also been an ambitious target below any circumstances. The rapid drop-off successful for what at this time was the manufacturer's just passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the banking institutions.

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