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Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.

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Prior to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became the actual Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no more buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single sort of truck and a single style of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the united states so well during the actual war.

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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was probably none to miss a tip: rather than devote time period and engineering talent to making a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.

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The factory have been set up to generate the "Berliet Type VB" at the rate of 100 cars every day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's merely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the finance institutions.

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