Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became this Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was don't buying all the vans the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a travel from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the nation so well during the actual war.
The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not just one to miss a key: rather than devote time and engineering talent to possessing a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when the idea had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was from the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to make the "Berliet Type VB" with the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors and the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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