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Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.

Ahead of World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was no more buying all the trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single sort of truck and a single sort of car, which represented a departure from his pre-war current market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the media so well during the war.

The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not merely one to miss a key: rather than devote time period and engineering talent to having a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received in March 1919 when the idea had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was from the same quality as the North american steel used for this Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational problems for the company.

The factory ended up set up to generate the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have already been an ambitious target below any circumstances. The rapid drop-off successful for what at this point was the manufacturer's merely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors and the firm therefore fell in the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banks.

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