Berliet was a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single sort of truck and a single style of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the world so well during the particular war.
The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was probably none to miss a technique: rather than devote time and engineering talent to making a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when the idea had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to generate the "Berliet Type VB" with the rate of 100 cars each day which would have already been an ambitious target beneath any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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