Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed appropriate. The company became this Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no longer buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single style of truck and a single kind of car, which represented a starting from his pre-war market place strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the nation so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not just one to miss a strategy: rather than devote occasion and engineering talent to creating a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received with March 1919 when it had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was of the same quality as the North american steel used for your Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to make the "Berliet Type VB" for the rate of 100 cars daily which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors plus the firm therefore fell to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banks.
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