Berliet had been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
Just before World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became the particular Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was not buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single type of truck and a single form of car, which represented a leaving from his pre-war industry strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the nation so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not merely one to miss a trick: rather than devote time and engineering talent to making a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when the idea had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was from the same quality as the United states steel used for your Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to make the "Berliet Type VB" in the rate of 100 cars each day which would have already been an ambitious target within any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's just passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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