Berliet was a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became the Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was will no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single kind of truck and a single sort of car, which represented a travel from his pre-war market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the world so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not just one to miss a trick: rather than devote time and engineering talent to making a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received in March 1919 when the item had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was with the same quality as the American steel used for this Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational problems for the company.
The factory have been set up to generate the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been recently an ambitious target within any circumstances. The rapid drop-off successful for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell into your hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking companies.
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