Berliet had been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single sort of truck and a single kind of car, which represented a departure from his pre-war market place strategy. The single truck where Berliet focused was this 5 ton CBA that had served the united states so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not just one to miss a tip: rather than devote occasion and engineering talent to possessing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received in March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was from the same quality as the United states steel used for your Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to make the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have recently been an ambitious target within any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's solely passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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