Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed proper. The company became this Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no longer buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single form of truck and a single form of car, which represented a journeying from his pre-war market place strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the media so well during this war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was probably none to miss a key: rather than devote time period and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received in March 1919 when the item had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was with the same quality as the North american steel used for your Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to produce the "Berliet Type VB" at the rate of 100 cars daily which would have recently been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors along with the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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