Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was don't buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single form of truck and a single kind of car, which represented a travel from his pre-war market strategy. The single truck which Berliet focused was the 5 ton CBA that had served the media so well during the war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not one to miss a key: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was on the same quality as the American steel used for this Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to make the "Berliet Type VB" for the rate of 100 cars every day which would have already been an ambitious target under any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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