Berliet had been a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became this Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was will no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single style of truck and a single sort of car, which represented a departure from his pre-war market place strategy. The single truck which Berliet focused was this 5 ton CBA that had served the world so well during the war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was probably none to miss a strategy: rather than devote time period and engineering talent to developing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received with March 1919 when the item had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to develop the "Berliet Type VB" on the rate of 100 cars daily which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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