Berliet was a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became this Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no more buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single style of truck and a single style of car, which represented a travel from his pre-war industry strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not just one to miss a tip: rather than devote period and engineering talent to developing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received with March 1919 when that had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was of the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to produce the "Berliet Type VB" in the rate of 100 cars each day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's just passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors and the firm therefore fell into your hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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