Berliet had been a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was will no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a leaving from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the united states so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not just one to miss a tip: rather than devote time and engineering talent to making a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received inside March 1919 when that had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was of the same quality as the North american steel used for the Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational harm to the company.
The factory have been set up to generate the "Berliet Type VB" on the rate of 100 cars each day which would have already been an ambitious target underneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banks.
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