Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became the actual Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single type of truck and a single kind of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the nation so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a tip: rather than devote time and engineering talent to creating a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet content was well received throughout March 1919 when that had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational destruction of the company.
Berliet T 100
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The factory was set up to produce the "Berliet Type VB" in the rate of 100 cars per day which would have been recently an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking companies.
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