Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became this Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single sort of truck and a single type of car, which represented a starting from his pre-war marketplace strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the world so well during your war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was probably none to miss a tip: rather than devote moment and engineering talent to possessing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet backup was well received inside March 1919 when it had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was of the same quality as the United states steel used for the Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to generate the "Berliet Type VB" with the rate of 100 cars every day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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