Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed ideal. The company became the particular Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was don't buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single style of truck and a single form of car, which represented a starting from his pre-war market place strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the nation so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a technique: rather than devote time and engineering talent to creating a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when the item had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was with the same quality as the North american steel used for this Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to develop the "Berliet Type VB" for the rate of 100 cars each day which would have been an ambitious target below any circumstances. The rapid drop-off popular for what during this period was the manufacturer's merely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banks.
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