Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed ideal. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no more buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single sort of truck and a single style of car, which represented a travel from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the united states so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not one to miss a tip: rather than devote occasion and engineering talent to making a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was with the same quality as the United states steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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Berliet , T100
The factory had been set up to create the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's only passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and also the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking companies.
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