Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed proper. The company became the Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was no more buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single style of car, which represented a travel from his pre-war industry strategy. The single truck which Berliet focused was this 5 ton CBA that had served the united states so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not one to miss a tip: rather than devote time period and engineering talent to creating a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when the idea had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to produce the "Berliet Type VB" on the rate of 100 cars daily which would have also been an ambitious target below any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's simply passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.
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