Berliet has been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became the actual Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was will no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single form of truck and a single type of car, which represented a journeying from his pre-war market strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the world so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was probably none to miss a technique: rather than devote time period and engineering talent to making a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when the idea had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was on the same quality as the United states steel used for the particular Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to create the "Berliet Type VB" in the rate of 100 cars every day which would have been recently an ambitious target below any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's merely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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