Berliet had been a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no more buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single type of truck and a single sort of car, which represented a starting from his pre-war industry strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not one to miss a strategy: rather than devote time period and engineering talent to creating a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet content was well received with March 1919 when this had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was on the same quality as the North american steel used for the actual Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to generate the "Berliet Type VB" for the rate of 100 cars each day which would have already been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's solely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors and the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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